When you think pro golf, your mind might turn to the troubles of Tiger Woods or the beauty of the seventh hole at Pebble Beach as it opens up to the Pacific Ocean. Or it could be that it makes you think of your own dratted inability to get even within an elephant’s ear of par.
Most likely, though, it probably doesn’t inspire your brain to immediately start charging in the direction of celebrity chefs. KitchenAid aims to change that. That’s why the Senior PGA Championship took place this past weekend at Valhalla Golf Club near Louisville, Kentucky, with KitchenAid as its main sponsor.
As a way to set itself off from other sponsors, the brand set up the KitchenAid Fairway Club, “a 40×60-foot interactive environment for fans where celebrity chefs will entertain while showing off” its appliances, Louisville.com reports. Celebrity foodies as Duff Goldman of the Food Network’s Ace of Cakes and Mike Symon of the channel’s Iron Chef were there.
Hey, that’s pworeful. Thanks for the news.